Latest trends and challenges in marigold breeding

What are the latest trends, developments, and challenges in marigold breeding? Mr. Tatchai Kantarot, Managing Director of Target Genetics, a marigold breeding and seed production company based in Chiang Mai, Thailand, shares his insights in this article.

A young company with deep expertise
Before diving into the marigold trends, developments and challenges, first more about Target Genetics. Despite being a relatively young company, founded just two to three years ago, Target Genetics has quickly made its mark in the industry. Backed by a team of highly experienced breeders including Krisada Sukwiwat, Ph.D., and industry professionals, the company is already supplying high-performance marigold varieties to growers worldwide, exporting to Thailand, India, Vietnam, Indonesia, and several other Asian markets. They have an extensive selection of marigold varieties, catering to different sectors. "Our range includes dwarf and semi-dwarf selections ideal for landscaping, as well as tall, double, and hybrid varieties specifically bred for the cut flower industry and industrial applications."

Changing trends in the marigold market
Over the past five to ten years, the marigold market has undergone a transformation, explains Kantarot. "Whereas high yield and basic colors were once the primary focus, there is now a rising demand for firmer, ball-shaped, and honeycomb-style blooms. Additionally, color preferences have shifted, with an increasing interest in lemon yellow and deeper orange hues. This trend highlights the growing importance of quality, variety, and aesthetic appeal in marigold breeding."

A clear trend in the market is the growing preference for marigold varieties that are easy to grow and maintain while still delivering high-quality yields. Target Genetics is committed to meeting this demand by developing resilient and high-performing varieties that require minimal effort from growers.

Challenges and industry adaptation
According to Kantarot, one of the main challenges in the marigold industry is keeping up with fast-changing consumer preferences. "To stay ahead, companies rely on extensive germplasm collection and rapid breeding programs, allowing them to develop new varieties quickly and efficiently. Target Genetics has embraced this approach, ensuring it can respond to evolving market demands."

Despite the challenges, the marigold market remains strong and competitive, he continues. "While we are pleased with its resilience, continuous development is essential to stay ahead of rapidly changing trends and respond quickly to shifting consumer preferences."

Target Genetics' marigolds
So what makes Target's marigolds so special? "Several factors set our marigolds apart from others. They are known for their vibrant, uniform blooms, strong plant structure, and exceptional adaptability. Whether used for cut flowers, landscaping, or industrial extraction, these marigolds offer high pest and disease resistance while maintaining beauty, durability, and consistent performance."

Also, the breeder places a strong emphasis on breeding marigold varieties that can withstand the challenges of climate change. "Developed in Thailand's hot and humid environment, these marigolds are resistant to a wide range of pests and diseases caused by fungi, viruses, and bacteria. This resilience ensures that they thrive in diverse growing conditions, making them a reliable choice for farmers and growers worldwide."

"Beyond breeding, we uphold the highest seed quality standards through rigorous field trials and controlled production processes. By transplanting seedlings before field planting, we ensure high survival rates and robust plant development. Through strategic partnerships, we collaborate with international growers, landscapers, and industrial extractors to provide tailored solutions that meet specific market needs."

Best-sellers depend on market
And when looking at the best-sellers, Kantarot notices that the popularity of specific marigold varieties varies by market needs and regional preferences. "In the cut flower industry, our TGE003/004 in Yellow, Orange, and Deepgold are in high demand due to their large blooms and strong stems. Meanwhile, compact varieties like our Pygmies series and TGE009 are favored for landscaping projects. Preferences shift depending on factors such as climate, cultural significance, and industry trends, making it essential to offer a versatile selection."

The future of marigold breeding
Looking ahead, the company is excited about the potential for future innovations in marigold breeding. "Perhaps the industry will see breakthroughs such as trailing marigolds, French marigold with a large bushy habit and oversized flowers or other unexpected developments that redefine the possibilities of this beloved flower."

© Target Genetics
For more information
Target Genetics
info@targetgenetic.com
www.targetgenetic.com
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