"Transforming the way flowers are displayed"

Verdissimo has launched a display that not only transforms the way its preserved roses are showcased but also enhances the shopping experience for customers and makes product presentation easier for retailers.

Why is this display so special?
The impact of this new display has been immediate. Upon its launch in mass-market retail stores in France, it tripled sales of preserved flowers and quickly became a market phenomenon. However, it's not just the sales success that excites Verdissimo. This display has proven to be an essential tool for florists and retailers, making it easier to display Verdissimo's preserved roses in an attractive and effective way.

When designing this product, Verdissimo focused on three key objectives, those being maximizing the visibility of its roses, enhancing the shopping experience for consumers, and simplifying the logistics for retail locations.

© Verdissimo

Benefits of the new display
This display offers several advantages for both consumers and retailers, setting it apart with its innovative features. One of the standout aspects is its 360-degree visibility, achieved through a circular design that allows the roses to be viewed from every angle. This design emphasizes the natural beauty and durability of the flowers, capturing the attention of shoppers from any perspective. Moreover, the display enhances the shopping experience by allowing consumers to touch and closely examine the preserved roses, enabling them to appreciate the quality and sustainability behind each bloom. This direct interaction increases the likelihood of purchase, as customers can connect more personally with the product.

© Verdissimo

In addition to improving the consumer experience, the display offers practical benefits for retailers. Its compact and efficient structure optimizes space in retail locations, making it easy to install in any store without requiring significant modifications to the store's infrastructure. The logistics of the display are also streamlined, as it is shipped unassembled, which significantly reduces transportation costs and simplifies storage. The assembly process is designed to be quick and simple, with clear instructions and an intuitive design that allows anyone to put the display together in just minutes. This ease of assembly ensures that retailers can set it up without hassle, further enhancing its appeal as a valuable tool for showcasing preserved roses.