With Mother's Day approaching, a new YouGov Surveys: Serviced poll among British adults provides insights into how people plan to mark the occasion. From dining preferences to gifting habits and budgeting trends, the data reveals a diverse range of celebrations across different age groups.
Nearly a third of Britons plan to celebrate Mother's Day by spending quality time with family (32%). This is the most popular choice particularly among younger adults aged 25-34 (49%) and 18-24 (42%).
Dining preferences also vary. While 16% plan to have a meal at home, this trend is stronger among younger demographics, with 27% of 18-24-year-olds and 28% of 25-34-year-olds choosing this option. Going out for a meal is less common overall (13%), with the highest interest coming from the 25-34 age group (19%). Meanwhile, relaxing at home appeals to 17% of respondents, again with younger adults showing greater enthusiasm for this option.
The role of food in Mother's Day traditions
On Mother's Day lunch (20%) and an evening meal (21%) are the most popular choices for a main meal. Traditional Sunday roasts remain particularly favoured among older age groups, with 27% of those aged 55+ opting for this compared to just 9% of 18-24-year-olds.
For those eating at home, cooking a meal from scratch is the top choice (73%), especially among the 25-34 age group (76%). Takeaways (13%) and supermarket meal deals (9%) are less popular options.
Gifting preferences
When it comes to gifts, flowers continue to be the most popular option, chosen by 34% of respondents, with the highest interest among those aged 35-44 (42%). Chocolates and sweets follow at 22%, while 12% opt for jewellery. Experiences such as concert tickets or getaways remain a niche choice, with only 6% planning to give such gifts, though this figure rises slightly among the 25-34 group (14%).
Notably, 24% of respondents who celebrate Mother's Day say they are not planning to give a gift, a percentage that jumps to 52% among those aged 55 and over.
Source: YouGov