In the small village of Dharmpur in Samastipur, Bihar, fields of golden marigolds (locally known as genda) and fragrant roses sway gently in the breeze, carrying with them stories of resilience. Marigolds seamlessly blend into every aspect of life—worship, weddings, and everyday decorations. Their vibrant yellow and orange hues hold a special place in folklore, symbolizing prosperity and devotion. Widely used in rituals and celebrations, marigolds reflect a deep cultural and spiritual connection, making them an integral part of daily life in the region.
For Prabha Devi, a local resident, these flowers are a source of survival. With her husband working in Delhi, she supports her family by cultivating marigolds, weaving them into garlands, and selling them in the local market. "This way, I can help my family and ensure we have a stable income," she says.
However, Floriculture in Bihar is emerging as a practical alternative, requiring less investment and providing faster returns compared to conventional farming.
Marigold cultivation techniques are a relatively simple yet rewarding process. The seeds or saplings are sown in well-prepared soil, enriched with organic manure. Farmers usually plant them at the onset of the monsoon or early winter for optimal growth. The saplings take about 7-10 Days to germinate, and within 45-50 days, the first buds begin to appear. By 60-70 Days, the marigold plants are in full bloom, ready for harvesting. The flowers are plucked in the early morning to maintain freshness and later woven into garlands or sold in the market. This quick growth cycle makes Marigold an attractive option for small farmers looking for steady returns.
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