US: Novel Echinacea variety makes its debut

Terra Nova Nurseries has debuted its latest echinacea marketplace innovation: Echinacea 'Fringe Festival'. This novel introduction from Terra Nova has fringe-like petals and strap-shaped foliage.

Echinacea 'Fringe Festival' bursts with masses of thick, hot pink petals that evoke the playful texture of 1970s shag carpeting. Its blooms lack the traditional cone, giving it a bold and distinctive look that sets it apart from other coneflowers. 'Fringe Festival' grows with a stocky habit and reaches a height of 8", width of 16" and flower height of 16", making it a worthy addition to full sun gardens, mixed beds, and borders as well as mass plantings. This variety's fragrant blooms can also be used as a vibrant cut flower; other special traits include low-water usage and being heat- and humidity-tolerant.

© Terra Nova Nurseries, Inc

USDA Hardiness Zones for 'Fringe Festival' are 4-9. Finishing growers should allow this variety to dry moderately between waterings in the greenhouse. The finish time from a liner to a 4-inch pot is six to eight weeks; the finish time from a liner to a 1-gallon pot is 12 to 14 weeks. Terra Nova's new 'Fringe Festival' grows most actively in summer and blooms from July through October.

© Terra Nova Nurseries, Inc

Terra Nova Nurseries has created a "Plant Profile" page and "Grower Recipe" specific to this new variety and others, so growers interested in orders can learn about growing habits, plant characteristics, fertilization recommendations, water requirements and other insights provided by the breeding team. These documents can be viewed and downloaded for printing at the link here.