De Vroomen supplies The Magnificent Mile Tulip Display

De Vroomen Garden Products is supplying thousands of premium tulip bulbs for The Magnificent Mile Tulip Display along Chicago's Michigan Avenue for spring 2025.

The Magnificent Mile Tulip Display, a Chicago tradition for decades, transforms Michigan Avenue—one of the city's most iconic and vibrant thoroughfares, celebrated for its architecture, shopping and cultural landmarks—into a breathtaking floral spectacle each year. This display enchants both city residents and visitors, offering a stunning showcase of blooms that herald the arrival of the spring season.

© De Vroomen

The Magnificent Mile Tulip Display for 2025 is anticipated to be one of the most impressive to date, sourced by De Vroomen's expanded supply of The Magnificent Mile Tulip variety. This special tulip, also known as "Chicago's Hometown Bloom," made its debut in spring 2024 during a trial planting when De Vroomen provided 4,000 bulbs for its inaugural presentation at 625 North Michigan Avenue.

© De Vroomen

"De Vroomen is honored to contribute to the time-honored legacy of Chicago's annual tulip installation," said Joris Philippo, head of De Vroomen Garden Products' Dutch office. "We take great pride in partnering with The Magnificent Mile Association to enhance Chicago's public space with this cherished bloom, anticipating the joy and beauty these tulips will bring to residents and those who visit the city."

De Vroomen has continued its supply for Chicago's 2025 bloom season, providing The Magnificent Mile Association with an impressive 15,000 bulbs to further elevate the quality and impact of this beloved annual springtime tradition.

© De Vroomen

The Magnificent Mile Tulip is also a highlight of De Vroomen Garden Products' 100-year anniversary celebration, reinforcing the company's century-long commitment to horticultural excellence. As part of its anniversary festivities, De Vroomen has produced a commemorative 100-year video, see below, that celebrates its rich history and ongoing dedication to enhancing landscapes across the U.S.