In the global flower trade, quality and freshness are everything. Roses travel thousands of miles from farms to markets, and without strict temperature control, they can wilt, lose vibrancy, and have a shortened vase life before reaching the end consumer. For bulk buyers, wholesalers, and retailers, an unbroken cold chain isn't a luxury—it's a necessity.
At Pj Dave Flower Group, temperature-controlled logistics ensure their roses maintain freshness from harvest to delivery. Here's why the cold chain matters and how they safeguard flower quality at every stage.
What is the cold chain in floriculture?
The cold chain refers to the continuous process of keeping flowers at optimal temperatures throughout the supply chain—from harvesting and post-harvest handling to shipping, storage, and final delivery.
For roses, the ideal temperature range is 0°C to 2°C (32°F to 36°F). Any deviation can lead to: Premature aging, moisture loss, and Botrytis (Grey Mold) growth.
How to maintain an unbroken cold chain
Immediately after harvest, roses are placed in hydro-cooling units within minutes of cutting to remove field heat. This rapid cooling slows respiration, preserving petal integrity. Flowers are then stored in temperature-controlled rooms at 2°C to 6°C before shipment, with humidity control in place to prevent condensation that can trigger fungal growth. During transportation, the flowers are packed in refrigerated trucks that maintain a stable cold environment, and logistics partners utilize real-time temperature monitoring to prevent fluctuations.
© Pj Dave Flowers Group
Cold chain efficiency directly impacts sales and customer satisfaction for wholesalers, distributors, and retailers. A broken cold chain leads to higher waste and water losses, reduced shelf life, and reputation risks.
By prioritizing temperature control, Pj Dave Flower Group guarantees that bulk buyers receive fresher, more vibrant, and longer-lasting roses, helping businesses maintain high-quality inventory and strong customer relationships.
In floriculture, temperature control is non-negotiable, and at Pj Dave Flower Group, we take no chances when it comes to maintaining flower quality. Our state-of-the-art cold chain systems ensure that our roses arrive fresh, beautiful, and ready for market.
For more information:
Pj Dave Flowers Group
marketing@pjdave.com
https://pjdave.com/