Efficiency is the key to success for growers. Especially in North America, where greenhouses often host hundreds of different crops, streamlined cultivation is essential. For them Joybera – the Gerbera jamesonii that unmatched ease of cultivation and stunning floral performance – is a breakthrough.
Now in its second commercial year in Canada, the United States, and Mexico, Joybera is solidifying Schoneveld Breeding's position as a rising force in the market. "The quality of Joybera is outstanding. Growers who have trialed it are consistently impressed," says Kathy. One of Joybera's defining strengths is its exceptional uniformity in timing and plant size across all available colors. This means growers can harvest the entire Joybera series in one go. No wonder Joybera is recognized as the most uniform Gerbera in both growth and bloom.
A new standard of efficiency
"Efficiency is key," says Kathy. "With Joybera, we are raising the bar in the Gerbera market by delivering superior uniformity. We invite growers to experience the difference firsthand by trialing Joybera alongside their existing varieties." While best cultivation practices—temperature, irrigation, and lighting—remain important, Joybera simplifies the growing process. "We are always happy to set up trials with interested growers," Kathy emphasizes.
© Schoneveld Breeding
Revitalizing a stagnant market
For decades, the Gerbera market remained unchanged—until Joybera came onto the scene. "At Schoneveld Breeding, excellence is at the core of everything we do. Our breeders analyzed existing genetics and enhanced their quality, staying true to our breeding philosophy: developing superior, easy-to-grow products."
Vibrant and versatile
What makes Joybera a must-have? Its exceptional flower power. Each plant produces at least three blooms in its first flowering cycle, with two more already developing. With continuous blooming and outstanding longevity, Joybera offers growers unmatched value. "Joybera appeals to various grower needs—whether for vibrant floral arrangements or resilient outdoor plantings in containers and borders. It always delivers," says Kathy. She describes Joybera as a joyful plant, both in its characteristics and its appearance. "Its perfectly arranged petals encircle the heart of the flower beautifully. It's an instant mood booster."
Extra benefits
Schoneveld Breeding doesn't just deliver genetics—it provides expertise. In North America, Kathy collaborates with crop specialist Hassan Hadid, who offers growers expert advice on Gerbera cultivation. He regularly visits growers, assisting them with specific challenges and questions. Hassan explains, "With years of experience in cultivation and crop protection, I focus on optimizing plant resilience against diseases and pests."
He ensures plants stay strong and healthy by optimizing climate conditions, tailoring nutrition to each growth phase, and implementing the best cultivation techniques. "Now I bring this expertise to our North American growers, a truly rewarding task. Partnering with Schoneveld Breeding means gaining access to decades of breeding expertise."
For more information:
Schoneveld Breeding
www.schoneveld-breeding.com