China: Hortiforexpo IPM Shanghai kicks off today

From 10 to 12 April 2025, the Shanghai New International Expo Centre will become the meeting point for the green sector in Asia and beyond. Hortiflorexpo IPM Shanghai is taking place now in its 27th edition. As an international partner, Messe Essen is supporting the organizer, the China Flower Association, alongside Shanghai Intex to bring this key industry event to life. The international offshoot of IPM Essen is accompanied by a high-profile supporting program addressing current trends and sharing expert knowledge.

Covering an exhibition area of 50,000 square meters across Halls E1 to E4, Hortiflorexpo IPM Shanghai brings together around 700 exhibitors from all over the world. A particular focus is placed on dedicated country pavilions from Germany, the Netherlands, and Japan, as well as several regional pavilions from Chinese provinces.

"China is one of the most important markets for the global green industry. Hortiflorexpo IPM Shanghai offers companies a first-class platform to present their innovations to an international audience and to establish meaningful business contacts throughout Asia," emphasizes Oliver P. Kuhrt, CEO of Messe Essen.

© Hortiforexpo IPM Shanghai

Expert forums and industry exchange
Hortiflorexpo IPM Shanghai is not just a product showcase, but also a platform for knowledge and innovation. Top-level forums and specialist conferences provide insights into current industry trends and challenges. This year's Horticulture Forum will address innovative solutions for a sustainable future.

The Greenhouse Forum will explore the latest developments in smart agriculture, while the Flower Shop Forum will focus on forward-looking marketing strategies for florists. The program is further enriched by additional conferences such as the Landscape Forum and the Flower Border Forum, which highlight the latest trends in landscape design and floral art.

An immersive floral experience
Alongside the expert forums, visitors can look forward to a true visual treat: the floral show under the theme "Future Flower World". Top florists from both China and abroad will create a unique floral experience through a variety of design concepts – ranging from traditional Chinese floral art and the German natural style to modern installations. Renowned floral designers will also offer exclusive insights into their craft, demonstrating how cultural traditions can be fused with contemporary trends.