Bringing flowers back into Italian homes, taking advantage of the great variety offered by spring and the upcoming Easter, to make tables, houses, gardens and balconies more colorful, with positive effects on health as well.
This is the goal of the campaign promoted by the Coldiretti Floriculture Consultation and Campagna Amica, through initiatives in many farmers' markets, starting from Rome and Milan to Verona, Brescia, Bologna, Naples, Cosenza, Sassari, Perugia, Ragusa and Lecce. Green experts from Coldiretti have set to work to explain to citizens all the secrets of flowers, from seasonality to meaning, from care and cultivation to their use to create original compositions.
According to an estimate by Coldiretti based on Istat data, Italians will spend about 80 million euros this year to buy flowers and plants during the Easter period. An "investment" not only in aesthetics but also in health, as demonstrated by recent studies on the beneficial effects of their presence in homes. Buying Italian flowers means – Coldiretti reminds us – contributing to the valorization of the territory and the protection of the environment while supporting an important sector of Made in Italy.
But Italian flowers are also fresher and more fragrant because they do not have to travel long distances and, above all, they are healthier than foreign ones, often grown with the use of pesticides banned for decades in the EU, but also with the exploitation of workers, as in the case of Kenyan roses.
Read more at Nova News