Costa Farms has announced its expanded and enhanced BloomSelect™ line of hibiscus for the 2025 season. The updated line, designed to drive sell-through and elevate the outdoor plant offering at garden centers and nurseries, features superior genetics, unmatched flower power, and premium retail-ready options—including the new attention-grabbing Trio Bowl.
Costa Farms' BloomSelect hibiscus line is hand-picked by in-house horticulture experts from exclusive new hybrids from Graff Breeding, a fourth-generation Danish company with 40 years of hibiscus breeding. The selections are chosen based on superior performance and long-lasting blooms.
Their 12-year collaboration with Graff, ensures that Costa Farms via BloomSelect offers North American consumers the most vibrant and desirable hibiscus varieties. The result? Reliable, retail-ready plants that deliver the color consumers crave and quality retailers can count on. Perfect for gardens, decks, and patios.
© Costa Farms
"We focus on helping our retail partners win at the bench with high-quality, stunning new hibiscus varieties that perform," says Justin Hancock, Horticulturist at Costa Farms. "These new BloomSelect introductions bring vibrant color, innovative combos, and premium genetics to create an irresistible plant."
New for 2025, the Trio Bowl Hibiscus offers an attractive blend of three distinct hibiscus colors in a single container, providing instant curb appeal and simplifying the selling story. Additionally, the expanded genetics feature exclusive Costa-selected varieties known for their vigorous growth, prolific flowering, and improved disease resistance. The enhanced packaging and merchandising include retail-friendly containers designed to boost in-store presentation and enhance consumer education.
"We're excited to bring these stunning new hibiscus varieties and expanded options to the market for 2025, " says Hancock.
For more information:
Costa Farms
21800 SW 162ND Ave.
Miami, Florida 33170
Tel.: (800) 327-7074
www.costafarms.com
