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Sector | Marketing

BallSB's "Jingle Bell Bloom" campaign

Celebrating the joy that flowers bring to the Christmas season

Viviana Alexandra Guanulema Marin, Natuflor

“Never in the floral industry roses have had the chance to express themselves”

© Sjankauskas | Dreamstime.com

How Wicked's production planted 9 million real tulips for Munchkinland

“Campanula bells ring all year round”

App aims to equip young growers for success

Joost Bongaerts, Florabundance, on this year's Thanksgiving sales

“The unique calendar dynamic reshaped consumer behavior”

UK: GCA invites members to enter Worrall Cup

2050 classes planted 1.2 million flower bulbs

Flower agency, GreenBee Foundation

Going green in the classroom

That Flower Feeling to host Instagram live delving into importance of flowers

EU to fund pelargonium promotional campaign

Best Hydrangea paniculata

Living Raspberry Pink 'Improved' wins Royal FloraHolland prize

Stefan Adrian Gamalie, Artestry World of Flowers Fesitval

“The floral industry should pay more attention to the end customer”

Marketing is helping the latest innovations to reach and benefit more UK growers, says agency

Select Breeding, Hoven & de Mooij

"The Red Bentley is a hit"

BFA releases guide on using QR codes for florists

Flower producer's marketing team market awarded at the OnCon Icon Awards

New educational tool: Garden Design Placemats

© Jolin | Dreamstime.com

US (MO): State budget limits leave farmers in limbo

US: Tips for preparing a floral business for Thanksgiving

Peter Rodenrijs

NL: "With the cyclamen along the Hofvijver, we show that a cyclamen can do just fine outdoors"

Limex tray washer at Van Son & Koot

The importance of hygiene in cultivation

Large investments into Indian and Kazakh greenhouse projects

Photo report: AgraME 2024, Dubai

Dümmen Orange promotes Kalanchoe brand in Japan

US: Wave Petunias to celebrate 30th anniversary in 2025