Sustainabloom has launched a new promotional video: Sustainabloom Road. This short video brings to life Sustainabloom's mission of educating and empowering the floral community on its journey toward a more sustainable future.
Now available on YouTube and Sustainabloom.org, the Sustainabloom Road video highlights the essential role that floral industry professionals play in sustainability. It also conveys a simple yet powerful message: sustainability is a journey in which every floral industry member can participate—no matter where they are today. Sustainabloom offers free resources to help businesses take meaningful steps forward, whether they're just starting to explore sustainable practices or looking to build on existing efforts.
© Sustainabloom
Sustainabloom invites all industry professionals and sustainability advocates to watch and share the new video to help drive awareness, inspire action, and encourage industry-wide collaboration toward greener practices.
The video emphasizes the Sustainabloom Road, a collective path where all industry members can move toward a greener future, together.
"Sustainability is not just a destination—it's a journey," said Debi Chedester, CAE, Executive Director of the American Floral Endowment (AFE). "With this video, we hope to motivate the floral community, showing that every small step toward sustainability makes a difference, and Sustainabloom is here to help you along the way with education and resources."
For more information:
Sustainabloom
sustainabloom.org